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VUBToday: The Beautiful Game, a beautiful course

Who first coined the phrase “The Beautiful Game” (from the Portuguese ‘O Jogo Bonito’), is disputed, but it is clear it was the legendary Pelé who linked it to football. It’s a phrase known across the world, just like the sport itself: football. But it is definitely more than a ‘game’: it’s an international business. So much so it led to the creation in 2016 of the International Football Business Institute (IFBI), based in Brussels, in partnership with the Vrije Universiteit Brussel (VUB). IFBI offers a year’s study course (60 ECTS) in Football Business, with an international postgraduate VUB certificate at the end. read more on VUB Today
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